Hi there, I am LIN Yizhe (林一哲). I am a doctoral candidate in the Department of Marketing at the Haskayne School of Business, University of Calgary. Prior to my PhD study at Haskayne, I completed a MS (University of Texas at Dallas) and a BA (Xiamen University) in Marketing. I am currently on the job market, seeking for an Assistant Professor position. You can find my relevant document here.
I am primarily interested in “marketers’ headaches” – issues that are pervasive and ineliminable yet have significant impacts, such as waits, negative eWOM, privacy, etc. My work aims at providing applicable insights for practitioners to resolve these headaches with the help of most appropriate research methodologies (experimental, quantitative, and qualitative).